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‘Active Beauty’ On Trend for 2017

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By: Jamie Matusow

Editor-in-Chief

Consumers’ growing passion for health and fitness is set to impact global beauty and personal care markets around the world, according to Mintel Beauty & Personal Care (BPC), which has announced ‘Active Beauty’ as a key trend in 2017.

According to Sarah Jindal, senior innovation and insights analyst, Beauty and Personal Care, Mintel, “Looking ahead, we will see more brands driving the ‘Active Beauty’ trend by launching a number of new and innovative products that not only prepare and support consumers before and during physical and mental activity, but aid in the recovery process, as well.”

Jindal says we can expect to see beauty brands play with temperature and water-activated products, partner with DNA analysis to provide personalized beauty regimes and team up with retailers on athletic apparel with time-released product features.

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